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  • 20 Seasons: Premier League 1992 – 2012 Infographic poster showcasing the overall league postion of all the Premier League teams that have competed since its inception in 1992. All teams that have taken part in the top flight of English football during this time are represented in the central graphic. The circular diagram is split into segments that represent each season, whilst a colour coded block indicates the finishing positions of teams by the winners, European Cup and relegation spots.     2012 Graphic Design, Print Design, Typography
  • Navigate Media Brand identity for a travel marketing initiative. Navigate Media Group is a collective of 10 bloggers specializing in niche travel sectors.

    The main circular ident comprises of ten points that represent ten angles or ‘perspectives’ around the globe. The varied colour palette symbolises the different markets that Navigate Media cater to.

    A digital format document was created as a sales tool showcasing the collective and individual reach of the group through various online and social media outlets.

    As a result the group have so far succeeded to secure Samsung as a primary sponsor.         2012 Branding, Editorial Design, Graphic Design
  • Good Typography Poster Poster design exploring the purpose of a poster to deliver messages from afar.

    I was Inspired by a quote from designer Craig Ward, 'Good Typography is invisible, Bad typography is everywhere'. Exploring the capabilties of visibility using subtle changes in tone. Tiny differences in colour values applied to the lines enable the type to be read from long distances. However, seen close up the type disappears so that only the lines themselves are visible.         2012 Graphic Design, Typography
  • Glyph Studio In January 2012 Trigger Communications repositioned their brand to expand awareness of their services outside of the event market. Glyph Studio became the new name taking reference from typography whilst also referring to the digital side of the company through the commonly known 'Glyphs' window in DTP software.

    A customised symbol taken from the letter 'G' creates the logo whilst a purely typographic alternative adds a dynamic to the brand. Simplicity and functionality are the main principles inspired by Swiss modernist graphic design. The colour red is carried over from the previous corporate colours. The use of typographic glyphs is carried through marketing materials both online and for print. A series of posters were also created for internal communications.

    Glyph Studio developed their own Content Management System, TriggerCMS which required it's own stand-a-lone website. The website example shown is unfortunately an unused concept.         2012 Advertising, Branding, Typography
  • Colchester Film Festival 2012 I was approached with collaborator Joe Stone to create the branding, promotional material and programme for the first International Film Festival in Colchester, UK. The festival took place over 3 days in October 2012 at the state of the art Firstsite Gallery. We were briefed to create an identity that had a strong connection with the town and one devoid of cliche film iconography.

    We created a full identity for the festival using almost exclusively typography and colour. The logo was developed to represent a mix of the Roman heritage of the town and the technology utilised in the film industry, while also using different weighted type to create a sense of intrigue and consistency across all type used throughout the promotion of the event. We also used a cascading typographic 'filmstrip' motif which we applied to much of the printed material, as well as employing a similar effect on the layout of the programme.

    The identity was realised through posters, flyers, social networking graphics, web banners, t-shirts, a website and display screens in the foyer of the Firstsite Gallery. It was also applied to a spin-off event for the Festival, the 48 hour film challenge.         2012 Branding, Creative Direction, Typography
  • 19 Minutes of History: Obama's Inaugural Speech To commemorate the inauguration of Barack Obama as the first African-American President of the USA, I created an archival book.

    A handmade A3 clamshell box contains 20 loose leaf pages documenting the inaugural speech of President Barack Obama. Each page represents one minute in time with a baseline grid split into 60 second increments, each word of the speech is positioned on the page as it was spoken in real time. The reverse side of each page features a quote from a newspaper headline from the day that is split across the back of all 20 pages for the use of being showcased in an exhibition. Interlaced between the characters are subtexts about the techniques used that form the structure of an inaugural speech.

    The body text of the speech is typeset in Baskerville in reference to Benjamin Franklins relationship with John Baskerville at the time the Declaration of Independence from Great Britain was drafted. The Quotes are typeset in Interstate as a reference to contemporary American culture whilst the colour represents the Democratic colour blue used in Obama's election campaign. The titles and subtexts are all set in Gill Sans as a personal reference to my own British roots as publisher of the book.

    This project was featured in the Computer Arts Graudate Showcase 2009. Shortlisted amongst the final 11 entrants.         2012 Graphic Design, Print Design, Typography
  • The 1960s: Silkscreen Book This book is a visual documentary of the controversial social issues that engulfed America during the 1960s. Using a concertina fold format, the issues are divided by the two sides of the book. The first depicts iconic imagery of some of the atrocities surrounding the Civil Rights Movement and the Vietnam War with the reverse side showcasing iconic imagery of the reaction against the war and racial segregation. The absense of a beginning or end to these issues is represented by the seamless narrative that the concertina format creates.

    The whole book is screen printed between greyboard offcuts from a letterpress workshop held together using a screenprinted belly band with a quote by journalist Tom Brokaw.

    "The sixties had so many parts, so many beginnings without endings, so many convulsions it is impossible to get a uniform judgement of exactly what it was we went through"         2012 Graphic Design, Print Design
  • Drop by drop Competition entries for the United Nations drop by drop campaign.The brief, to create a newspaper advertisement that inspires others to preserve water now and for future generations.     2012 Advertising, Art Direction, Typography
  • Search_ Colchester An interactive map project co-founded with frequent collaborator Joe Stone. Search_ is an interactive map of the independently run businesses in Colchester Town. The map is aimed at students, residents (current & new) and tourists to help them find the shops, bars, restaurants, cafes and cultural places of interest that compete in a homogenised town centre.

    The logo itself adopts the function of the search bar located in the top right hand side of the map whilst the results are displayed through a comprehensive filtration system using tag words.         2012 Branding, UI/UX, Web Design
  • Crallan Counselling Crallan Counselling is a start-up aimed at both corporate clients and individuals. To avoid well used cliches of growth and to enable Crallan Counselling to stand out in a saturated market, I took the companies slogan 'Talking Helps' as a springboard for creating the identity. Using speech marks as a strong visual connection to the slogan it also denotes the initials of the business. The strength of the concept was developed further through typographic symbols to represent key points of information and navigation on their website.

    Business cards were printed using a recycled uncoated paper stock to give them a tactility that resonates with friendliness and empathy.         2012 Branding, Print Design, Typography
  • ISTD brief: 78rpm – mp3 78rpm – mp3 is my entry to the one of the student assessments set by the International Society of Typographic Designers (ISTD) in 2009. Simply put, the brief was to typographically illustrate the lyrics of two songs from two different decades, applying the design to a suitable medium of our own choosing.

    I chose to illustrate the song Do Re Mi by Woodie Guthrie from 1930s California and I Never Knew by Aceyalone from the more recent 2000s, also from California. Both artists use music as a platform for social commentary but do so in very contrasting styles. Do Re Mi is a folk song about the tribulations of the dust bowl years whilst I Never Knew is a rap song where Aceyalone gives a retrospective outlook on his own hardships.

    I adopted the record sleeve – a popular outlet for graphic design in music during the decades betweeen – as an appropriate format in celebration of the music as a literary art form. Three panels of the gatefold were used to layout the structure of I Never Knew. It was divided by its three verses and each word placed on a baseline grid in an upward direction to create a rhythmic aesthetic, each line creating a visual poetic flow. On the reverse side of the sleeve two panels were used to layout the lyrics to Do Re Mi as a Newspaper style report. The supporting texts include a glossary of hip-hop slang and historical subtexts.

    This project successfully gained me membership to the ISTD.         2012 Graphic Design, Print Design, Typography
  • Dia De Los Muertos / Day of the Dead In celebration of the Mexican Festival, Dia de los Muertos, or in english Day of the dead, I created a series of decorated skulls constructed entirely from glyphs. The 5 posters in this series take on the individual characters (pun not intended) of the typeface families that create them.     2012 Illustration, Print Design, Typography
  • Zoo Children's Book For my Godson's birthday I created a personalised illustrated children's book. The narrative is a simple story of visiting various animals from different continents of the world. Each animal is created from various geometric shapes to create a consistent style with a few onomatopeia added in for good measure.     2012 Character Design, Illustration, Print Design
  • Forward Foods Proposed brand identity of the independent food retailer Forward Wholesale Foods. As a family run business established in 1860 and operating locally in the East Anglia region, the focus of the new identity was to emphasise the history and heritage of the company.

    Looking back through old photographs of the delivery vehicles became the focal point for the typography and a dynamic range of logo lockup compositions which can be applied on vehicle livery and across digital campaigns. The photography focusses on rural agricultural landscapes to give the brand a sense of location whilst adding vibrant colour when used behind the stark white type.         2013 Branding, Typography
All works © Sam Knott 2013.