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Avanta Serviced Office Group | Annual Report 2013
Annual report concept design for Avanta Serviced Office Group. A leading provider of business workspace solutions in the UK.
Work undertaken at Energy Design Studio. 2014 Editorial Design, Print Design, Typography -
Chancery Residencies | Identity & Marketing Pitch
Branding, brochure, hoarding and website design proposals for a new luxury apartment development at the heart of central London in Chancery Lane.
The logo and marketing typography is derived from the areas historical roots in chancery handwriting. The contemporary typeface is formed from offsetting a modern sans serif and restructuring each letterform to create it's cursive appearance.
Work undertaken whilst at Energy Design Studio. 2014 Branding, Print Design, Typography -
Wedding Invitations
Set of typographic invitations to a family wedding. The colour palette is derived from the theme for the wedding while each card is illustrated with a simple typographic glyph or ornament. The four individual A6 cards are bound together with a hessian twine.
2014
Graphic Design, Print Design, Typography
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Aston Chase | Stationery
Stationery for Aston Chase one of London's leading property agents in the high quality residential sector. A full stationery set including business cards, compliments slips, letterheads, continuation sheets and invoice papers were created in two colour using fine quality papers and finished with foil blocking on the reverse.
Business cards – Duplex Colorplan 270 gsm / Crane's Crest 300 gsm
Letterhead/Comp slip/etc. – Conqueror 160 gsm
Work completed at Energy Design Studio. 2014 Branding, Graphic Design, Print Design -
Manors | MLife magazine spreads
Four showcase property adverts and a market update feature for central London based property agent, Manors. These spreads feature in issue 4 of Manors quarterly magazine, mlife. A lifestyle magazine focused on the affluent area of Marylebone in London's West end.
Breaking from the mould of a typical property advert template, these four luxurious properties recently sold by Manors were given an editorial makeover. Large condensed sans serif headings and dynamic use of space allow each design to breathe and give prominence to the photography.
The market update spreads are given the same editorial treatment with typographic details used in the pull quotes and info graphics. 2014 Advertising, Editorial Design, Typography -
Reading & Leeds Festival 2013: Programme
Programme layouts and artwork for the Reading & Leeds Festival in 2013.
Client: Firebrand Live
Creative Direction: Reason Design 2014 Editorial Design, Graphic Design, Print Design -
Weizmann Gala Dinner: 80th Anniversary
Branding concept design for the Weizmann Institute's 80 year anniversary gala dinner. To celebrate the landmark of the prestigious science institution, an '8 Decades of Discovery' Gala Dinner event was to be held at the Science Musuem in London.
The idea for the identity concept was born of the five core faculties amalgamated together as one strong ident for the evening. The form derives of 5 weights of the infinity glyph flipped on it's side to denote the number eight. The vibrant colour palette is established from the Weizmann Institutes own photographic library and the logo ident is reproduced to illustrate a variety of scientific forms for the events collateral.
Concept work took place at Energy Design Studio. 2014 Branding, Exhibition Design, Typography -
World Cup Brazil 2014 Wall Chart
An A1 wall chart poster for the FIFA World Cup held in Brazil 2014. The chart system is based on a typical football stadium tier structure. Starting with group stages on the outer tier as the teams progress onto the inner tiers until the final game. Ten posters were printed digitally courtesy of Park Communications (London).
2014
Graphic Design, Print Design, Typography
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City & Suburban
Responsive website design for London based property developer. Specialising in transforming complex acquisitions and brownfield sites into luxury bespoke family homes and commercial property schemes.
A simplified portfolio website built on the Twitter Boostrap platform for responsive functionality. The focus of the design is to showcase the beautiful photography of each completed development whilst also providing information about future project developments and acquisition requirements.
Work completed at Energy Design Studio. 2014 Graphic Design, UI/UX, Web Design -
Decade
Book cover design, logotype and editorial spread for Place Marketing studio Totality.
To mark their ten year anniversary, Totality showcased an overview of their work in an exhibition and supporting book. The studio's focus is destination branding with a motivation for a 'sense of place' which set the theme for the event and book. The book itself looks back at what Totality have done over the last ten years along with reminders about how the world has changed in that time.
The '03 and '13 used in the logotype is derived from the typography of split-flap display boards sometimes found in train stations and airports.
As well as creating the cover and mark for the book I was integrally involved in retouching images throughout and designing the 'Snap Shots' editorial which looks back at key events that have occurred in Totality's first ten years.
Work completed at Totality. 2014 Branding, Editorial Design, Print Design -
Bridge New Homes & Land
A Responsive website design using the Bootstrap platform for Bridge New Homes & Land. Based in the trendy heart of Shoreditch in East London and specialists in high quality new developments, sales and lettings, land and property management.
Work in progress while at Energy Design Studio. 2014 Graphic Design, UI/UX, Web Design -
Base Interior: Orchard Court
Targeted direct mail brochure for West London based interior design studio Base Interiors. On completion of several luxurious properties in Portman Square, an innovative folded A3 mailer was designed to reveal each interior as the brochure is unfolded showcasing a montage of the finished projects.
The brochure is to be distributed to other properties in the surrounding area. Project undertaken while at Energy Design Studio. 2014 Graphic Design, Print Design -
Ceramic Works
Brochure for an iconic development of 43 apartments and 4 conversions in the heart of Hackney. This culturally diverse area of East London required a modern and contemporary identity to appeal to the young and creative demographic.
Work completed at Energy Design Studio. 2014 Branding, Graphic Design, Print Design -
20 Seasons: Premier League 1992 – 2012
Infographic poster showcasing the overall league postion of all the Premier League teams that have competed since its inception in 1992. All teams that have taken part in the top flight of English football during this time are represented in the central graphic. The circular diagram is split into segments that represent each season, whilst a colour coded block indicates the finishing positions of teams by the winners, European Cup and relegation spots.
2012
Graphic Design, Print Design, Typography
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Navigate Media
Brand identity for a travel marketing initiative. Navigate Media Group is a collective of 10 bloggers specializing in niche travel sectors.
The main circular ident comprises of ten points that represent ten angles or ‘perspectives’ around the globe. The varied colour palette symbolises the different markets that Navigate Media cater to.
A digital format document was created as a sales tool showcasing the collective and individual reach of the group through various online and social media outlets.
As a result the group have so far succeeded to secure Samsung as a primary sponsor. 2012 Branding, Editorial Design, Graphic Design -
Good Typography Poster
Poster design exploring the purpose of a poster to deliver messages from afar.
I was Inspired by a quote from designer Craig Ward, 'Good Typography is invisible, Bad typography is everywhere'. Exploring the capabilties of visibility using subtle changes in tone. Tiny differences in colour values applied to the lines enable the type to be read from long distances. However, seen close up the type disappears so that only the lines themselves are visible. 2012 Graphic Design, Typography -
Glyph Studio
In January 2012 Trigger Communications repositioned their brand to expand awareness of their services outside of the event market. Glyph Studio became the new name taking reference from typography whilst also referring to the digital side of the company through the commonly known 'Glyphs' window in DTP software.
A customised symbol taken from the letter 'G' creates the logo whilst a purely typographic alternative adds a dynamic to the brand. Simplicity and functionality are the main principles inspired by Swiss modernist graphic design. The colour red is carried over from the previous corporate colours. The use of typographic glyphs is carried through marketing materials both online and for print. A series of posters were also created for internal communications.
Glyph Studio developed their own Content Management System, TriggerCMS which required it's own stand-a-lone website. The website example shown is unfortunately an unused concept. 2012 Advertising, Branding, Typography -
Colchester Film Festival 2012
I was approached with collaborator Joe Stone to create the branding, promotional material and programme for the first International Film Festival in Colchester, UK. The festival took place over 3 days in October 2012 at the state of the art Firstsite Gallery. We were briefed to create an identity that had a strong connection with the town and one devoid of cliche film iconography.
We created a full identity for the festival using almost exclusively typography and colour. The logo was developed to represent a mix of the Roman heritage of the town and the technology utilised in the film industry, while also using different weighted type to create a sense of intrigue and consistency across all type used throughout the promotion of the event. We also used a cascading typographic 'filmstrip' motif which we applied to much of the printed material, as well as employing a similar effect on the layout of the programme.
The identity was realised through posters, flyers, social networking graphics, web banners, t-shirts, a website and display screens in the foyer of the Firstsite Gallery. It was also applied to a spin-off event for the Festival, the 48 hour film challenge. 2012 Branding, Creative Direction, Typography -
19 Minutes of History: Obama's Inaugural Speech
To commemorate the inauguration of Barack Obama as the first African-American President of the USA, I created an archival book.
A handmade A3 clamshell box contains 20 loose leaf pages documenting the inaugural speech of President Barack Obama. Each page represents one minute in time with a baseline grid split into 60 second increments, each word of the speech is positioned on the page as it was spoken in real time. The reverse side of each page features a quote from a newspaper headline from the day that is split across the back of all 20 pages for the use of being showcased in an exhibition. Interlaced between the characters are subtexts about the techniques used that form the structure of an inaugural speech.
The body text of the speech is typeset in Baskerville in reference to Benjamin Franklins relationship with John Baskerville at the time the Declaration of Independence from Great Britain was drafted. The Quotes are typeset in Interstate as a reference to contemporary American culture whilst the colour represents the Democratic colour blue used in Obama's election campaign. The titles and subtexts are all set in Gill Sans as a personal reference to my own British roots as publisher of the book.
This project was featured in the Computer Arts Graudate Showcase 2009. Shortlisted amongst the final 11 entrants. 2012 Graphic Design, Print Design, Typography -
The 1960s: Silkscreen Book
This book is a visual documentary of the controversial social issues that engulfed America during the 1960s. Using a concertina fold format, the issues are divided by the two sides of the book. The first depicts iconic imagery of some of the atrocities surrounding the Civil Rights Movement and the Vietnam War with the reverse side showcasing iconic imagery of the reaction against the war and racial segregation. The absense of a beginning or end to these issues is represented by the seamless narrative that the concertina format creates.
The whole book is screen printed between greyboard offcuts from a letterpress workshop held together using a screenprinted belly band with a quote by journalist Tom Brokaw.
"The sixties had so many parts, so many beginnings without endings, so many convulsions it is impossible to get a uniform judgement of exactly what it was we went through" 2012 Graphic Design, Print Design -
Drop by drop
Competition entries for the United Nations drop by drop campaign.The brief, to create a newspaper advertisement that inspires others to preserve water now and for future generations.
2012
Advertising, Art Direction, Typography
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Search_ Colchester
An interactive map project co-founded with frequent collaborator Joe Stone. Search_ is an interactive map of the independently run businesses in Colchester Town. The map is aimed at students, residents (current & new) and tourists to help them find the shops, bars, restaurants, cafes and cultural places of interest that compete in a homogenised town centre.
The logo itself adopts the function of the search bar located in the top right hand side of the map whilst the results are displayed through a comprehensive filtration system using tag words. 2012 Branding, UI/UX, Web Design -
Crallan Counselling
Crallan Counselling is a start-up aimed at both corporate clients and individuals. To avoid well used cliches of growth and to enable Crallan Counselling to stand out in a saturated market, I took the companies slogan 'Talking Helps' as a springboard for creating the identity. Using speech marks as a strong visual connection to the slogan it also denotes the initials of the business. The strength of the concept was developed further through typographic symbols to represent key points of information and navigation on their website.
Business cards were printed using a recycled uncoated paper stock to give them a tactility that resonates with friendliness and empathy. 2012 Branding, Print Design, Typography -
Dia De Los Muertos / Day of the Dead
In celebration of the Mexican Festival, Dia de los Muertos, or in english Day of the dead, I created a series of decorated skulls constructed entirely from glyphs. The 5 posters in this series take on the individual characters (pun not intended) of the typeface families that create them.
2012
Illustration, Print Design, Typography
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Zoo Children's Book
For my Godson's birthday I created a personalised illustrated children's book. The narrative is a simple story of visiting various animals from different continents of the world. Each animal is created from various geometric shapes to create a consistent style with a few onomatopeia added in for good measure.
2012
Character Design, Illustration, Print Design
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Association of Corporate Treasurers (ACT)
Membership collateral for the Association of Corporate Treasurers. The pack consists of a die-cut slip cover containing two booklets with information about the benefits of membership and continuing professional development.
2013
Graphic Design, Print Design, Typography
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Ibis London Earls Court (ILEC) Conference Centre
Ibis London Earls Court features a state of the conference centre following a multi-million pound refurbishment. Glyph Studio were tasked with creating a new brand identity and external marketing communications for the conference centre. I worked closely with the ILEC marketing team to produce a technical brochure, advertising for trade magazines and web, launch invitations, a christmas brochure and a bespoke map to indicate the proximity of London's main attractions to the Conference Centre.
2013 Branding, Graphic Design, Typography -
Mercury Theatre Identity Proposal
The Mercury theatre in Colchester put out a tender to create the identity for a new season of events called 'Made in Colchester'. The theatre was also open for creative input on how their identity could appeal to a younger audience without alienating their current market. Working in collaboration with Joe Stone who worked on the 'Made in Colchester' side, I explored developing the theatre identity proposal.
Taking inspiration from the angular lines of the building itself to form the negative space of an upper case 'M' created the basis for a contemporary new identity. Positioning of the logo in the bottom right or left side of printed material would become imperative for delivering the concept. The typography retained a solid reference to the historical context of the theatre utilising roman numerals for the year combined with a circular calendar device. The open calendar could be applied on posters and used on the bi-annual programme covers to create a strong identity that would compliment the diverse imagery used for the broad range of events.
Images used in the posters and programme are used as examples only for the purpose of the proposal. 2013 Branding, Creative Direction, Graphic Design -
1x1000 Campaign
1x1000 is an initiative by Schools Building Schools to raise $1000 by encouraging people to donate $1 a month to raise money for their projects developing infrastructure within schools in East Africa. The campaign is based on power in numbers and aims to encourage people that they can still make a big difference regardless of their income status by contributing a small amount of money.
The campaign was rolled out across social media platforms and flyers were created as part of a launch event in Vancouver, Canada. 2013 Advertising, Branding, Creative Direction -
World Street Soccer Championships | Identity Concepts
Identity design concepts for a World Street Soccer Championship tournament. Differing from the internationally renowned football equivalent, this street level tournament features smaller teams and much smaller pitches. The typographic identity is born out of swift movement and sharp change in direction used by players to beat their opponents in the confined areas.
2014
Art Direction, Branding, Typography